News

UK Mcommerce Market Worth £88.1bn By 2022!

Keeping up with all the latest trends in online shopping and knowing where consumers are likely to be is certainly wise for any brand keen to keep a leg up on the competition… and it seems that now’s the perfect time to review your website and see if there are any improvements you can make to it in terms of user experience.

Why so? Because new research from Worldpay has just revealed that the UK’s mcommerce industry is growing in popularity and is forecast to be worth £88.1 billion come the year 2022, with the ecommerce market as a whole set to increase by 40 per cent to peak at £240 billion by then.

When making purchases using a smartphone or similar device, ewallets are proving particularly popular at the moment, making up 23.2 per cent of online payments. And this is set to grow quickly because of increased ownership of smartphones, as well as people looking for more seamless payment experiences and faster mobile networks.

General manager for the UK, global enterprise ecommerce, at Worldpay Motie Bring said: “The UK in particular is a highly-developed market, and with 99 percent of the population connected to the internet, ewallets are clearly the future of mobile commerce for shoppers – but this is only the beginning.

“The latest innovations in device hardware, from voice recognition to facial scanning, are helping make payments more seamless and secure than ever before, prompting consumers to ditch desktop in favour of their smartphone or tablet.”

If people are going to be using smartphones to buy from your site, you have to make sure – now more than ever – that your site is mobile optimised. When considering mobile SEO best practices, take into account the likes of page speed, configuration and responsive web design.

Page speed, for example, is more important for mobile users than those sat behind a desktop computer. Optimise your images, minify code, reduce redirects, leverage your browser caching and so on to help make it a slicker process for those using their smartphones to browse the internet.

Configuration of your mobile site is particularly important and you’ll need to decide whether you want responsive or dynamic serving, or a separate configuration altogether. Responsive sites use CSS3 media queries to ensure that the content looks the same on both mobile and desktops, with the design flexible enough to adapt automatically to the size of the user’s screen.

Worldpay also recommends that you think about developing your own branded apps, since the majority of online shoppers prefer to use apps than mobile browsers when shopping using their smartphones. Not only that but many report back that they would in fact not purchase from a brand that didn’t have their own app.

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