Ad Spend Up Online
Ecommerce companies should breathe a sigh of relief over the latest marketing stats which show that many social media companies are bouncing back.
Facebook which saw ad spend fall over recent months has seen a leap back, with 62 per cent year-on-year increase for the social media giant seen last month. This suggests that no news is bad news, and shown the staying power of Facebook.
Snapchat is also showing its strength with a 234 per cent year-on-year increase in ad spend in the first quarter of 2018. It is thought this is due to it redesigned its Discover page which has allowed the social media company to provide opportunities for sponsored content, significantly boosting ad spend value.
However, while this is good news for online social media giants the trend does reveal that there are more ads showing up to people shopping online. It is also clear that more and more customers are noticing this.
A recent Kantar survey showed that 74 per cent of people think there are more ads overall online and 71 per cent of people think those adverts are becoming more intrusive.
A whopping 79 per cent said that they had noticed that adverts were appearing in more places making it hard for people to avoid online advertising.
Despite this 41 per cent say the adverts are better than they used to be while 47 per cent said they fit together better across different formats.
Find out more about the survey at eMarketer.