Are You Ready For Black Friday? Your Competition Is!
It might seem as though November and the Black Friday sales are a very long way away but trust us, it’ll come sooner than you think – and you might want to consider readying yourself and your brand for it right now or you could be missing a trick.
Why so? Because new research has just revealed that more than three-fifths of UK online retailers have already begun planning for Black Friday and the surge in visitors to their websites that is likely to occur.
According to Just Entrepreneurs, the Acceleration Partners study has found that 45 per cent are preparing for the event by ensuring they have enough stock, while 39 per cent are now refining the offers and deals they’ll put in place on the day.
When questioned as to why they’re preparing for Black Friday almost four months in advance, 56 per cent said it was because they wanted to make sure they had the best offerings on the market, while 44 per cent wanted to ensure they had enough time to market their offers and increase awareness of their goods and services.
“Whilst November may seem a long way off yet, it’s going to come around quickly so it’s good to hear that so many retailers are already working to pin down their Black Friday offering. Once an American tradition, Black Friday has really taken off in the UK over the past few years, particularly in online retail and forward planning is essential to maximise return from the event,” EMEA marketing manager with the firm Sophie Parry-Billings said.
Check out this guide on Shopify to help you make sure your website and your store is fully ready for Black Friday this year!
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